At this point in my career I have heard all of the responses one would receive when calling a prospect looking to engage with them on their insurance program.
“I like my agent”
“I like my carrier”
“My agent shops my insurance”
“I don’t have time”
What if the simple response listed above actually cost you money? What do I mean by that?
Insurance is undoubtedly one of the top expenses to any business. How you address your insurance will directly impact your bottom line.
How do you know you have the best pricing?
How do you know your coverage is even adequate for your exposures?
How do you know what the carriers think of you?
How do you know your agent is actually engaging with “all” carriers or are they just blocking the marketplace and telling you they were higher than your current carrier or they give you the general statement “they declined to quote?”
The insurance industry has trained you the buyer to be wary of insurance calls and to treat such as if we are asking for your first born child. Sometimes with your resistance we pry away a meeting with you just to “copy, quote and pray.” Copy what you have, quote it and pray we are low enough for you to leave the current agent.
I challenge you to change the way you think about one of your highest expenses to your business. Take control of the process. Understand it and search for that broker that can partner with you and not be just another vendor. Then and only then can you truly feel comfortable telling a soliciting agent: “I am happy with my agent and I don’t have time.”
You don’t know what you don’t know – if you don’t take the time you’ll never know and you will forever be a victim of the insurance game.
For more information on how Consolidated changed the game visit our website (www.consolidatedinsurance.com) or reach out to me directly.